Marketing Yourself

Selling yourself is all bout confidence. It is knowing what your product is and how to sell it. However, it is not as simple as most people may think. It takes research and charisma to thoroughly convince people that what you have to offer is of value to them.

What is Marketing supposed to do?

  • Familiarize the audience with your presence. Make your product widely known.
  • Increase interest. Get people talking about your product.
  • Increase customer demand. Plant the idea that what you offer is the end all be all of solutions.

Who are You and What do you offer?

What do you sell and why? Give us your identity. Something to give your product that added spark of life that separates it from the rest of the flock. You know the ins and outs of your industry and where your product should be in it. You’ve done your research and you know who exactly to sell to and how. The only way to get noticed is to stand out.

Get your Act Together

Now that you know your identity, it’s time to look professional. Get an appropriate logo. Garb your employees in uniforms. Trademark your intellectual property. Set up multiple social media accounts on various websites. Once people find out what your business is, you will need to appear like you are already established.

Get the Show on the Road

Get people talking about your brand. Word-of-mouth is usually the best type of advertising. You can get all the expensive exposure in the world, but nothing beats people simply talking about your product. Know how you are perceived and capitalize on it. Build on the persona that your brand is forming in their heads.

January Featured Business | CFS Furniture Solutions,LLC

CFS Furniture Solutions, LLC is a company with 17 years of experience in office installation, working as subcontractors with many prestigious furniture companies. Headed by Javier Garcia since 2017, CFS has a well trained staff, able to handle reconfigurations, shelving, moving and a variety of tasks.

Q: What does your business provide?

A: We provide the labor for companies who are in need of installers, that we prepare and send out. We also end up doing work on all sides, like when we moved into Builder’s Backbone, we had clients who wanted to install some of the workstations of their offices.

Q: What made you want to start this kind of business?

A: Back in 2002, I had started a business that turned into a big success for about 4 years. I was running the business by myself at the time and we provided for a single company, so if things were slow for them, they were slow for me. Now I have a business partner named, Hector Modonado, and about four months ago, we had decided to start this business again. This time, my business provides for 3 different companies, which give us more opportunities for work.

Q: What made you want to join Builder’s Backbone?

A: I met one of your sales reps, who gave me a virtual tour that gave me ideas on what Builder’s Backbone intended to do for it’s members, like mingling with people and exchanging information to help each other out.

Q: How do you use your office that Builder’s Backbone had provided?

A: We want to make things more professional when we meet with clients, as well as a space to hold job interviews. We also held our first company meeting in one of your conference rooms. It gives us the space we need to conduct our business.

Q: What aspect about Builder’s Backbone do you like the most?

A: I like the fact that it’s a big open space, with people constantly coming in. I also appreciate the things Builder’s Backbone has done in regards to expanding my business with your marketing and social events.

Q: When Builder’s Backbone gets more members and the construction to the showroom is finished, what are your looking forward to the most?

A: That will definitely be a big plus for everyone, because there will be alot more clients and contractors to mingle with. If we ever decide to start marketing on furniture, the showroom will be a very good place to put out our product.

Q: How could other business owners starting their own businesses by becoming a member of Builder’s Backbone?

A: Just follow your dreams. The hardest part is to make the move. Once you make the move with help from Builder’s Backbone, you’ll learn new ideas and different ways to meet your goal. I had run a business for years and I’m still learning new things, especially since I joined Builder’s Backbone

CFS Furniture Solutions, LLC is a company with 17 years of experience in office installation, working as subcontractors with many prestigious furniture companies. Headed by Javier Garcia since 2017, CFS has a well trained staff, able to handle reconfigurations, shelving, moving and a variety of tasks.

Q: What does your business provide?

A: We provide the labor for companies who are in need of installers, that we prepare and send out. We also end up doing work on all sides, like when we moved into Builder’s Backbone, we had clients who wanted to install some of the workstations of their offices.

Q: What made you want to start this kind of business?

A: Back in 2002, I had started a business that turned into a big success for about 4 years. I was running the business by myself at the time and we provided for a single company, so if things were slow for them, they were slow for me. Now I have a business partner named, Hector Modonado, and about four months ago, we had decided to start this business again. This time, my business provides for 3 different companies, which give us more opportunities for work.

Q: What made you want to join Builder’s Backbone?

A: I met one of your sales reps, who gave me a virtual tour that gave me ideas on what Builder’s Backbone intended to do for it’s members, like mingling with people and exchanging information to help each other out.

Q: How do you use your office that Builder’s Backbone had provided?

A: We want to make things more professional when we meet with clients, as well as a space to hold job interviews. We also held our first company meeting in one of your conference rooms. It gives us the space we need to conduct our business.

Q: What aspect about Builder’s Backbone do you like the most?

A: I like the fact that it’s a big open space, with people constantly coming in. I also appreciate the things Builder’s Backbone has done in regards to expanding my business with your marketing and social events.

Q: When Builder’s Backbone gets more members and the construction to the showroom is finished, what are your looking forward to the most?

A: That will definitely be a big plus for everyone, because there will be alot more clients and contractors to mingle with. If we ever decide to start marketing on furniture, the showroom will be a very good place to put out our product.

Q: How could other business owners starting their own businesses by becoming a member of Builder’s Backbone?

A: Just follow your dreams. The hardest part is to make the move. Once you make the move with help from Builder’s Backbone, you’ll learn new ideas and different ways to meet your goal. I had run a business for years and I’m still learning new things, especially since I joined Builder’s Backbone

How much will it help my business to have an office?

By: Blaine Walker

I get asked this question often… do you NEED to have an office? Will it help my marketing if I have an office? Is it worth the investment? The short (but technical) answer is yes, it is worth it. Because there are many benefits that you gain when you have an office that is difficult to overcome or compensate for without one. In the following article, we will explore offices and virtual offices and talk about what the best solution is for you and your business.

 

Perhaps the number one benefit an office gives you is the benefits of optics. That means the way your business looks to the outside world. When you have an office, you automatically look more professional than your competitors who do not have offices. People tend to judge your business by its cover. When they do not know you or any of your competitors and all things are equal, you better believe that the guy with an office will win out over the guy without an office.

 

An office gives you a physical address, which gives you the ability to register your business on websites like Google and yelp where people can see the storefront (or office front) and associate it with your business. And in a city like Houston, it can say a lot about your business! (Note* a PO BOX does not achieve the same result! Because PO Boxes are housed within other businesses like a mail and package center or an actual post office, the image that will show up online will be their physical location, not yours.)

 

Offices give you a home base from which you can operate your business. No more coffee shop or worksite meetings. You will have an office where you can send your customer the address and have them meet you there. Additionally, you will be able to keep all your paperwork and files (even tools and supplies if necessary) where they are safe and consolidated.

 

Having an office has shown to help separate work and home life. If your family is complaining about you working too much and bringing your work home with you, an office makes it easier to create a clear definition between the two. You can leave work at the office and be present with your family when you are home.

 

But, what if I cannot afford an office!?

No problem. There are options that can give you a majority of the office benefits without all the cost. Perhaps you can consider a virtual office instead. In Houston, you can get a virtual office for as little as $50 a month from www.Buildersbackbone.com a local business that also sells private offices and co-working space memberships. For $50 you will be issued a physical address inside an impressive office building with impressive curbside appeal. To your online customers you will look like a million bucks (actually you may look better than some of the guys who have a physical office do because virtual offices are often really beautiful! The downside is that you will not have an actual office to go to or store things. You are buying an address only where you can send and receive mail from.